Q1 2024 UK iOS Fitness and Weight Loss App Insights

The first quarter of 2024 has shown varying trends for the top iOS fitness and weight loss apps in the United Kingdom. Here's a glimpse into how these apps have performed, with insights provided by Sensor Tower.

MyFitnessPal: Calorie Counter observed a gradual decrease in downloads, starting from 27K in the first week of January and ending at around 15K in the last week of March. The app's revenue followed a similar downward trend, from approximately $205K to $155K, while weekly active users dipped from 881K to 715K.

Strava: Run, Bike, Hike experienced a slight fluctuation in downloads, peaking at around 21K in late March. Revenue saw a dip in mid-February but recovered to $188K by the end of March. The weekly active users count showed resilience, remaining above 440K throughout the quarter.

NutraTech's Calorie Counter + witnessed a decline in downloads from 19K to 10K and in revenue from approximately $213K to $137K. Weekly active users also saw a decrease, with numbers falling from 67K to 56K by the quarter's end.

Runna: Running Training Plans, a relatively new app, saw its downloads decrease from 16K to around 6K. Revenue showed a mixed trend, with a mid-quarter dip but a rise towards the end, closing at $108K. Weekly active users hovered around 26K to 32K throughout the quarter.

Lastly, Fitbit: Health & Fitness had a steady trend in active users, maintaining a base close to 184K. Downloads for the app decreased from 12K to 5K, while revenue experienced fluctuations, finishing strong at $115K.

For more in-depth insights on app performance and trends, Sensor Tower provides detailed analytics and data.